The objectives of the St. Edward's American Marketing Association Collegiate Chapter (AMA) shall be to: foster interest and research in the field of marketing, encourage and uphold found, honest practices, and keep marketing operations on a high ethical plane, to develop sound thinking in marketing theory and more exact knowledge and definition of marketing principles, to form a deeper understanding and appreciation of marketing challenges, to improve awareness of opportunities available to marketing professionals, to promote critical thinking, decision making, and leadership abilities, to refine business, marketing, and networking skillls, and to further benefit relations among students, faculty, and business professionals.
